Friday, November 12, 2010

Hey Kids Remember The Gap?

Did you know the Gap as an ugly new logo? I’ve been seeing a few complaints on the web about it but my only response is when was the last time anyone actually gave a crap about The Gap? I remember it being mentioned (negatively) in the movie Reality Bites and I remember that David Spade used to play a Gap employee on Saturday Night Live but really the Gap hasn’t been culturally relevant since approximately 1996.

Even when the Gap was popular I didn’t understand it. It was full of those boring khaki pants you could get anywhere and piles of ho hum sweaters plus it unleashed cargo pants upon the world. God how I hate cargo pants. They flatter nobody and who wants to put some bulky crap in your bulky pants that will make you look even more bulky? The only store I get the appeal of less than Gap is Banana Republic which is just a Gap featuring Gap clothes that cost 50% more than those at the Gap.

Sometimes when I am at the mall I will stop in the Gap because it’s there. (And I will give them this their Dream perfume is alright. Nice and light, it doesn’t smell like some super sweet grandma perfume nor is it endorsed by a celebrity who I can’t stand.) I can’t imagine gong out of my way to go to a Gap that is I couldn’t until I saw a picture of the original Gap.

Look you can get Levis, and Records and Tapes! Plus look at all the groovy orange clouds painted on the side of the building. Also the original Logo doesn’t look that out of date even though its from 1969 or something. I think if Gap wants to be cool again they should just go back to this plan. Especially since its so hard to find a decent selection of records and tapes these days.


Note: I snagged this pic off the web ages ago cause it intrigued me. I don’t know who took it or where its from (flickr possibly). So sorry about not properly attributing it.